- FINAL RECOMMENDATIONS
Overall, to iterate my
earlier recommendation I think their marketing function needs to be improved
immediately as without this they are not reaching their full potential and if
Rock ‘N’ Sole Plaice follow my
recommendations above they will be able to reach the owner’s aim to increase
their revenue by 5% (see appendix F7). I believe the one area in marketing that
needs to be addressed is their promotion because other factors such as product,
price and place all resulted in mixed opinions which must mean a percentage of
the population is happy with them (see appendix A). Therefore, perhaps if they
expose themselves to a wider customer base through a variety of promotions they
will be able to bring in new customers, in which a proportion of them will be
satisfied and thus become loyal customers. As a result, it will increase their
performance as a business because they would generate higher revenues to
reinvest in expanding the business.
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